Make your emergency plan online today.
No matter your personal situation, planning for extreme weather events is essential. Research shows people who are prepared for severe weather recover faster than those who rely solely on outside help.
In this campaign’s television commercial, JT walks us through real-life scenarios, demonstrating how severe weather can disrupt not only our own lives but also those we care for. It’s a powerful reminder that even if you’re not directly impacted, the broader effects—such as power outages, road closures, and interruptions to services—can still create significant challenges.
With recent statewide data showing that only 19% of Queenslanders have a written emergency plan, this campaign delivers a clear message.
Share the Message!
Campaign Assets for Social Media
| Image | Suggested post copy |
| Our easy to use, online emergency planning tool helps you and your loved ones be better prepared if weather hits.
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| Every member of your family needs to stay safe in severe weather. Pets can’t plan to keep themselves safe, but you can.
#WeatherDoesntPlan #MakeAPlan #GetReadyQueensland |
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Make your emergency plan online today. #WeatherDoesntPlan #MakeAPlan #GetReadyQueensland |
| Unpredictable weather can make everyone feel unsafe. Protect your family, make a plan now. Make your emergency plan online today.
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| Severe weather can disrupt supplies for weeks. Make your emergency plan online today. #WeatherDoesntPlan #MakeAPlan #GetReadyQueensland |
| Your family memories can’t be replaced, but you can plan to keep them safe. Make your emergency plan online today.
#WeatherDoesntPlan #MakeAPlan #GetReadyQueensland |
Story format
| Image | Suggested post copy |
| Every member of your family needs to stay safe in severe weather. Pets can’t plan to keep themselves safe, but you can.
#WeatherDoesntPlan #MakeAPlan #GetReadyQueensland |
| Unpredictable weather can make everyone feel unsafe. Protect your family, make a plan now. Make your emergency plan online today.
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Make your emergency plan online today. #WeatherDoesntPlan #MakeAPlan #GetReadyQueensland |
| Severe weather can disrupt supplies for weeks. Make your emergency plan online today. #WeatherDoesntPlan #MakeAPlan #GetReadyQueensland |
| Your family memories can’t be replaced, but you can plan to keep them safe. Make your emergency plan online today.
#WeatherDoesntPlan #MakeAPlan #GetReadyQueensland |
Campaign Assets - General
Screen Savers
A4 & A3 Poster for Office space and libraries with QR Code link
